Guests at a long dinner table at night, black and white

BuildGrowOperate

© 2026

The house behind the brands.
We build, grow and operate brands from Munich.

VIR™ — BRAND HOUSE

(01) — Brand House© 2026

More than a studio.

Guest with a Shakeroom cup, black and white

(Pre)

is the house behind a growing portfolio of brands, communities and experiences.

(+Post)

We bring strategy, identity, content, technology and operations together under one roof, building concepts people want to discover, join and return to.

(=Results)

Brands5
Community38K
Founded2024

Created in Munich. Built for culture.

  • MUNICHTREND
  • BEATLETICS CLUB
  • THE SHAKEROOM
  • GLAM MUNICH
  • BAR FREDO
(02) — The brands we build© 2026
(03) — What does© 2026

01

Build

Brand strategy & identity

We turn ideas into distinctive brands, from positioning and identity to digital presence and experience.

02

Grow

Content, community & partnerships

We grow brands through social-first content, creator partnerships and communities that connect online and in real life.

03

Operate

Experiences & operations

We take brands beyond the concept: producing experiences, building systems and supporting the daily execution behind lasting growth.

(04) — Open positions© 2026
(05) — Selected work© 2026
  • A city platform built into a growing community for culture, experiences and meaningful connections in Munich.

    City culture · Community · Experiences

    Explore Munichtrend
  • A movement brand bringing training, music and community together through social-first fitness experiences.

    Movement · Wellness · Community

    Explore Beatletics
  • A functional drinks concept developed from brand idea to product, digital experience and physical space.

    Functional drinks · Retail · Hospitality

    Explore Shakeroom
  • A curated social format creating premium day-to-night experiences through music, hospitality and community.

    Music · Hospitality · Social experiences

    Explore Munichglam
  • A neighborhood café and bar activated as a community hub through recurring events, brand partnerships and cultural formats.

    Hospitality · Community · Experiences

    Explore Bar Fredo
  • Coming soon

    Triva München

    Explore Triva

Built & operated by

(06) — Stats© 2026

5

Brands

Munichtrend · glam Munich · beatletics club · The Shakeroom · Bar Fredo

38K

Munichtrend Community

A city platform built into a growing community for culture, experiences and meaningful connections in Munich.

5.1K

glam Munich Community

A curated social format creating premium day-to-night experiences through music, hospitality and community.

2024

Founded in Munich

Created in Munich. Built for culture.

Let’s build something that lasts.

Contact now